How Kate Hudson’s Fabletics is Competing with Amazon and Succeeding

Succeeding when Amazon has a firm grip on 20% of the fashion e-commerce industry is not easy. However, that is what Kate Hudson’s Fabletics has managed to do. It has grown into a business worth $250 million in just three years. Fabletics has been able to ride the ‘activewear’ wave with much success. Additionally, it has managed to utilize a subscription model to make sales.

 

The Old Marketing Strategies Do Not Work

In the past, consumers determined high valued brands by their quality and price. However, a recent shift in the economic situation has made this combination increasingly unpalatable among consumers. Instead, brands that want to succeed must incorporate things such as customer experience, last-mile service, exclusive design, brand recognition, and some gamification to make sales.

Thus far, the model has proven quite successful. The company plans to open more stores. These stores will be in addition to those that Fabletics already has in places like Illinois, Florida, Hawaii, and California. According to its general manager, the secret lies in the brand’s ability to re-imagine what a high-end brand is from the get go. Additionally, he credits the firm’s membership model for allowing them to offer trendy pieces at half the price offered by the competition.

 

Fabletics is Big on Reverse Show Rooming

Showrooming is destroying Fabletics’ competitors. In essence, people browse for items at their stores and then buy cheap items elsewhere. Fabletics has found a solution to this problem. The result is that 30-40% of people who walk into Fabletics’ stores are already members. Another 25% acquire membership while at the stores. When a customer shops at a Fabletics store, the item immediately goes into his/her online cart. To Fabletics, the physical store is just an extension of the online shopping experience.

 

Culture is the Main Area of Focus for Fabletics

Fabletics has a robust mechanism for collecting and analyzing data. The stores are stocked based on the preferences of customers in a physical area. Consequently, it increases the chances of successful sales. However, that is not the only driver of growth at the company. Part of Fabletics’ appeal is that it has an authentic spokesperson – Kate Hudson. That, combined with a creative media team, has made them quite successful.

 

A Non-Sponsored Fabletics Review

Fabletics is a fitness apparel company owned by Kate Hudson. It operates a monthly subscription model. A new VIP Member, you only pay $25 for your first outfit. You also qualify for some discounts. Additionally, you will get items curated for you monthly. Thus, you can receive a 2-3 piece outfit at just $49-$59 each month. For those months that you do not want new outfits, you can choose to skip the curated outfits, and you will not be charged anything.

 

Upon joining Fabletics, you will be issued a survey on your preferred styles and the workouts that you do. On a monthly basis, you will receive new outfits that are picked according to the data you provide. The clothes are awesome when measured on value, style, quality, and ease of use.

Top 3 EOS Lip Balm Flavors: Pomegranate, Blackberry, and Mint!

Many people have seen a friend pull an EOS lip balm out of their purse or backpack. They’re hard to miss: a cute little sphere-shaped lip balm that twists open, revealing an orb of sensational color and fun flavors. These lip balms, which are available online at Ulta and Amazon, and at other major retailers like Target, Walgreens, Walmart and Racked, embody freshness and femininity.

EOS stands for Evolution of Smooth. The company makes lip balms, hand and body lotions, and shave creams containing natural and organic ingredients and vitamins. There are so many different lip balms to choose from – how do you pick just one? Here are the top three flavors.

  1. Pomegranate Raspberry – Pomegranate and Raspberry may seem like an unlikely pair, but in this lip balm they’re a delicious combination. Reviewers rave about how it made their lips “smooth and well moisturized.”
  1. Blackberry Nectar – Blackberry Nectar is a more muted flavor, yet delivers the same deep hydration EOS lip balms are famous for. Reviewers say it’s their “favorite” lip balm.
  1. Sweet Mint – Sweet Mint is fresh and flavorful, like your favorite toothpaste. It’s also one of the most popular EOS lip balm flavors: it gets an average 3.8 out of 5 “lipstick tubes,” or stars, on the makeup-review site MakeupAlley.

Which one will you put in your purse?

Strawberry Sorbet: http://www.target.com/p/eos-organic-lip-balm-sphere-strawberry-sorbet/-/A-13731791

 

Squaw Valley Provides Official Statement After Water Contamination Issues

When the Squaw Valley’s upper region experienced a water contamination issue after a recent rain storm, Liesl Kenney, the public relations director for Squaw Valley Alpin Meadows issued an official statement to the media.

 

In it, she states that there was an unusually heavy rain storm in October that affected several of the water systems in Placer County, where Squaw Valley is located. She states that the weather changes led to overwhelming pressure on the Placer County water system, and that the water at High Camp and Gold Coast became contaminated after the storm. Kenney assured the public that the water was limited to that particular system and that none of the other water systems at Squaw Valley were affected. She also emphasizes that none of the contaminated water was ever made available to the public.

 

After Squaw Valley conducted routine testing, the resort contacted Placer County Environmental Health and the Squaw Valley Public Service District. Squaw Valley also contacted other water safety experts in the area right away. The issue has been addressed and the water will continue to be treated until it reaches normal levels. Kenney states that Squaw Valley would not resume regular water use at the Gold Coast or High Camp locations until it has been verified by health professionals that the water is safe.

 

Kenney concluded the official statement on behalf of Squaw Valley by stating that the health and safety of Squaw Valley customers is of utmost importance. She states that the resort takes the water issue very seriously and that guests at the Gold Coast and High Camp areas will have full working access to all the amenities, including free bottled water for drinking. Guests will be updated when health experts confirm that the water issue has been resolved.

 

Kenney also thanked Placer County and the Squaw Valley Public Service District for their prompt and ongoing assistance in this matter.